Most life insurance policies sold in 24 hours

Congrats, LIC! You just set a Guinness World Record for the Most life insurance policies sold in 24 hours on January 20, 2025. 5,88,107 policies sold by 452,839 agents in one day. Incredible achievement and a huge win for financial protection!

• Category: Business & Economy
• Record Holder: Life Insurance Corporation of India (LIC)
• Details: This Guinness World Record was achieved by the Life Insurance Corporation of India (LIC) on January 20, 2025, during their 'Mad Million Day' initiative. A massive, coordinated effort involving 4,52,839 agents resulted in the sale of an astounding 5,88,107 life insurance policies in a single day. The record sets a new global benchmark for agent productivity and highlights LIC's commitment to providing financial protection across India.
• Years: 2025
• Providers: Guinness World Record